WDD-LO1_ SEO

what is SEO ?

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

how SEO works ?

When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority.

Purpose 

• It will help in increasing traffic to website.
• It will help you promote your services and products socially.
• Increase incoming links to your website
• Increase page rank and domain authority.
• Make your site Mobile friendly
• It is easily measurable through various tools.

Web site builder

• can get a custom domain name
•  seo tools included 
• have an easy Ecommerce integration

•  Mobile optimization ready
•  easy to setup
• Work for an online store

Template Based vs Custom build website

Custom Website

• unique design
• Scalability, flexibility, manageability
• up-to-date code and SEO
• More expensive and take longer to develop

Template based

• cant change the design
• Less expensive and shorter development
• Limited customization

Online website tool